AQR Fieldwork is among the leading market research companies in Nigeria specialized in Nigeria & African Consumer and Healthcare Market Research and Data Collection Services. We are a global full-service market research company providing recruitment, high-quality data collection, and market research services in Nigeria. Our team is an expert in conducting Central Location Tests, Focus Group, IDI, CAWI, Tracked Online CAPI, CATI, and Market Research Recruitments. We have a dedicated team of local language interviewers and have conducted many Focus Group, CAWI and CAPI projects. 

We conduct market research studies all across Nigeria. We can recruit the right audiences for the IDIs, CLTs, Focus Groups, Online surveys and traditional quantitative market research.

We follow the ICC/ESOMAR International Code on Market, Opinion, Social Research and Data Analytics.

We offer the following market research services in Nigeria:

Focus Group Discussion (FGD)

A focus group discussion is a research method where a small group of people, usually 6 to 10, come together to talk about a product, service, or idea. A moderator leads the conversation by asking open-ended questions to help participants share their thoughts and feelings. The goal is to gather detailed feedback and understand how people perceive the topic being discussed. Focus groups are often used in market research to get a deeper understanding of consumer opinions and preferences before making decisions or launching a product.

We can recruit a specific target group to participate in a Focus Group in Nigeria. We conduct both online and offline Focus Groups in Nigeria.

A central location test (CLT) in market research involves bringing participants to a controlled setting, to try out a product, service, or idea. Participants are chosen based on certain criteria and are asked to interact with or sample the item being tested. Researchers then collect both detailed feedback and survey responses to understand what consumers think and how they feel about it. This approach provides valuable insights into how a product might perform in the market and whether any changes are needed before launch.

We can recruit a specific target group to participate in Central Location Tests in Nigeria.

CAWI stands for Computer-Assisted Web Interviewing. It is a type of survey method where participants complete questionnaires online using a survey link. In this method, respondents enter their answers directly into the system, which helps streamline data collection and analysis. CAWI is commonly used in market research because it’s cost-effective, efficient, and allows researchers to reach a wide range of participants quickly. We conduct CAWI in Nigeria as we do have access to a large panel.

Computer Assisted Personal Interviews(CAPI)

CAPI stands for Computer-Assisted Personal Interviewing. It is a data collection method where Enumerators conduct face-to-face interviews with respondents, using a handheld computer or tablet to record answers. 

Computer Assisted Telephone Interviewing(CATI)

CATI stands for Computer-Assisted Telephone Interviewing. It is a survey method where interviewers conduct interviews over the phone while using a computer to guide them through the survey questions. It is a very cost-effective research method. We can conduct CATI survey using our CATI Centre and also have a large database of respondents.