AQR Fieldwork is among the leading market research companies in Romania specialized in Romania &  International Consumer and Healthcare Market Research Recruitment and Data Collection Services. We are a global full-service market research company providing market research recruitment, high-quality data collection, and market research services in Romania. Our team is an expert in conducting Central Location Tests, Focus Groups, IDI, CAWI, Tracked Online CAPI, CATI, and Market Research Recruitment. We have a dedicated team of local language interviewers and have conducted many Focus Group, CAWI and CAPI Surveys in Romania. 

We conduct market research studies all across Romania. We can recruit the right audiences for the IDIs, CLTs, Focus Groups, Online surveys and traditional quantitative market research.

We follow the ICC/ESOMAR International Code on Market, Opinion, Social Research and Data Analytics.

We offer a wide range of market research and fieldwork services in Romania:

Focus Group Discussion (FGD)

A focus group discussion is a research method where a small group of people, usually 6 to 10, come together to talk about a product, service, or idea. A moderator leads the conversation by asking open-ended questions to help participants share their thoughts and feelings. The goal is to gather detailed feedback and understand how people perceive the topic being discussed. Focus groups are often used in market research to get a deeper understanding of consumer opinions and preferences before making decisions or launching a product. We can recruit a specific target group to participate in a Focus Group in Romania. We conduct both online and offline Focus Groups in Romania.

Central Location Tests (CLT)

A central location test (CLT) in market research involves bringing participants to a controlled setting, to try out a product, service, or idea. Participants are chosen based on certain criteria and are asked to interact with or sample the item being tested. Researchers then collect both detailed feedback and survey responses to understand what consumers think and how they feel about it. This approach provides valuable insights into how a product might perform in the market and whether any changes are needed before launch.

We can recruit a specific target group to participate in Central Location Tests in Romania.

In-Depth-Interviews (IDI)

An in-depth interview is a one-on-one conversation between an Interviewer and a participant, where the Interviewer asks open-ended questions to explore the participant’s thoughts, feelings, experiences, and opinions on a particular topic. We can recruit a specific target group to participate in IDIs in Romania. We conduct both online and offline IDIs in  Romania.

Computer Assisted Web Interviewing (CAWI)

CAWI stands for Computer-Assisted Web Interviewing. It is a type of survey method where participants complete questionnaires online using a survey link. In this method, respondents enter their answers directly into the system, which helps streamline data collection and analysis. CAWI is commonly used in market research because it’s cost-effective, efficient, and allows researchers to reach a wide range of participants quickly. We conduct CAWI in Romania as we do have access to a large panel.

Computer Assisted Personal Interviews (CAPI)

CAPI stands for Computer-Assisted Personal Interviewing. It is a data collection method where Enumerators conduct face-to-face interviews with respondents, using a handheld computer or tablet to record answers. 

Computer Assisted Telephone Interviewing (CATI)

CATI stands for Computer-Assisted Telephone Interviewing. It is a survey method where interviewers conduct interviews over the phone while using a computer to guide them through the survey questions. It is a very cost-effective research method. We can conduct CATI survey using our CATI Centre and also have a large database of respondents.