We at AQR Fieldwork have conducted many IDI’s in different geography in-person, Online and over the phone with difficult-to-reach respondents who are identified as a potential source of information and allows the researcher and respondent latitude to explore an issue within the framework of the guided conversation.
We conduct intensive individual interviews to understand consumer behaviour for a new product or to expand sales of existing products. We do a Face 2 Face or Online IDI depending upon the situations. We can recruit the right audiences for IDI, moderate the interview by following the DG. Post IDIs can do debriefing and provide the recording as well as transcripts.